crown royal deluxe

Crown royal deluxe

Proud to be Canadian

Crown royal is the worlds best selling Canadian whisky. originated in Canada by a business conscious Sam Bronfman, who introduced the brand name crown royal, all the way back in 1939. This was some years after the Bronfman family had bought up the Seagram’s name and portfolio. Seagram’s was at the time the most successful alcoholic drinks company in the world.

Sam Bronfman had immigrated to Canada as a small child with his family and searched for a way to a better life in the new world, to raise his own family outside of poverty.

Canada was going to receive queen Elizabeth and king George VI, and their main means of travel were on trains. Mr. sam, as he is better know, in bootlegging rings, had the sense to put a bottle of crown royal on every car in the train. It was perfect, the two were absolutely surrounded by crown royal. Although, we will never know if the crown royal was ever drank by the royal couple, the brand name crown royal skyrocketed in sales and popularity.

The brand crown royal had enjoyed commercial success for generations and sales expanded globally, until 1995 when family member and general everyday botch job Edgar Bronfman jr was quick to dive into the electronics side of business. Why not, the Bronfman’s enjoyed drinks success and even acquired seats in an American gas and oil company. Well, here’s why not; the investment into the film industry was the equivalent of nose diving from your toilet into your bathtub. It was a spectacular crash. The profits made in the drinks portfolio were used to supplement the losses in the film department, and in five years the company dissolved.

Family member and onlooker Charles Bronfman, which sounds like describing film star Charles Bronson with a sinus infection said it ‘was a disaster’.

Crown royal was later bought up by global drinks goliath Diageo, who are enjoying the brands success and are so proud to have this Canadian whisky in their portfolio. they even went on record as saying they were ‘very fortunate’ that ‘people don’t know it’s a Canadian whisky’…. aaah, shit. They did just say that. Hold on there’s more, maybe these guys made a mistake. Here we are, here’s the other part of that quote. He went on to say that most Texans(huge market for Canadian whisky) ‘think it’s a bourbon’.

You know what? Fuck this. I’m out of here. Just trying to make a Canada day article here and–

*door slams*

 

Alc. 40%

Bottle: the ever present high shouldered crown bottle that is seen virtually – everywhere.

Nose:

Carries a thick, rich spicy custard nose that is seen in mature whiskies. Slight yellow plum and sultanas, enriched with baking spice and wood shop. Grainy and woody, with a generous amount of flowers and some bonfire.

Palate:

Spicy forward , showcasing creamy rye spice and corn. Vanilla rich and fruity. Some rough and tough spiciness and grain. A spirit finish with exotic spices like allspice and cassia. Rustic.

Please note:

The Diageo company bought up some seagrams shares in an auction along with pernod–ricard and coca-cola companies, respectively.

This is produced made in Gimli, Manitoba, solely after the Waterloo Ontario distillery was closed in 1992. Although distilled and aged in gimli, it is blended and bottled in Amhertsburg, Onatrio.

The crown royal inventory sits around 2 million barrels spread out into 46 warehouses.

The overall and general reception of this whisky is good, and remains well respected by many connoisseurs alike.

Overall:

Its good whisky. flavorful mixer, ok sip. Smooth start, but leaves a slight burn.

 

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